From the category archives:

Marketing

26 August 2010
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Do You See Kids as More Than Dollar Signs? Does Your Marketing Reflect That?

youth marketing

This month our blog focus has been on back-to-school, that time of year when parents with school age children breathe a sigh of relief that daily routines can get back to normal.  In celebration, they spend a bucket of money on school supplies and new clothes and send their children back to the books.  All [...]

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2 August 2010
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Top Ten Tried-and-True Back to School Giveaways

back to school giveaways

Stores are gearing up for the flood of back to school shopping, our state is promoting its tax free weekend and kids are starting to say scary things like, “I’m bored!”  Well, they’ve been saying that for the last 8 weeks, but the other signs definitely point to the fact that summer’s almost over.  If [...]

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25 June 2010
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Tired of Leaving Fido at Home?

dogs at work

Happy Take Your Dog To Work Day!  Don’t you love businesses that have a pet hanging around to greet you?  Well, for one day out of the year, you can be that business!  Created by Pet Sitters International, this annual holiday was first celebrated in 1999 and is intended to “celebrate the great companions dogs [...]

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11 June 2010
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Need a Custom Holiday? No Problem!

Thumbnail image for Need a Custom Holiday? No Problem!

Going it on your own might be an appropriate tactic for survivalists, but if you’re looking to make your marking life a bit easier, hook your campaign to something that’s already at the forefront of people’s minds.  Why do your think “Back to School” promotions are everywhere each August?  If you’re looking for a way [...]

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10 March 2010
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How Does Burn Notice Merchandise Relate to Your Brand’s Story?

Burn Notice Merchandise

Do you lust after super cool sunglasses?  Reach for yogurt when you need an energy or mental boost?  Consider C4 an appropriate response to too much junk mail?  If you answered yes, you’re most likely a Burn Notice fan.  If those questions meant nothing to you, Burn Notice “combines intense action/thriller elements with surprising humor [...]

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9 March 2010
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Effective Business Storytelling Part 2: What Story Sold Me?

Good Life Granola

Sitting in a hotel room one morning last week checking email, munching Good Life Granola straight from the bag and thinking about The Quest (Part 1 of this series), I looked at the label and it struck me that the two new products I’d hunted down to try that week both use the same word [...]

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2 March 2010
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Effective Business Storytelling Part 1: The Quest

Telling Your Brand Story: Indiana Vodka

Suzy Consumer sees a portion of a marketing piece for your product.  She catches just enough information to pique her interest.  She looks you up online later and reads your entire website, becomes a Facebook fan and follows you on twitter.  Suzy hasn’t yet even tried your product (it’s not available in her area), but [...]

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17 February 2010
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9 Ways to Work a Room Like a Pro: Improve your Networking Skills

business networking

Each month, we bring you a guest post from someone we think has something valuable to share.  Today’s post is from within our industry.  Tim Hill, better known as “Tennessee Tim,” is the Midwest Director of Sales for Lanco Corporation. I work a lot of trade shows and when I’m out there on the floor, [...]

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