From the category archives:

Business

6 September 2010
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Awareness Campaign Colors, Why Should You Care?

awareness colors

I was all set to offer you a list of awareness ribbon colors in this post, and even started it several times.  However, good lists are already available out there and I hate duplicating effort, so I’ll give you a link at the end of this post for the most complete resource I’ve found.  What [...]

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3 September 2010
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What Can an Awareness Campaign Do in a Local Setting?

public awareness campaigns

Public awareness campaigns are usually associated with national or international causes.  For example, CHERUBS (The Association of Congenital Diaphragmatic Hernia Research, Awareness and Support – see, isn’t CHERUBS easier to remember?) 2010 campaign is called “Save the Cherubs” and its mission is “to make Congenital Diaphragmatic Hernia a phrase everyone knows how to say and [...]

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1 September 2010
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National Debt, Idaho Weeds and Honor Killings

raising awarenss

What do the national debt, Idaho weeds and honor killings have in common? Give up? They’ve each been the focus of an awareness campaign…along with thousands of other issues.  All advertising is an awareness campaign in one way or another, usually with the idea to prompt you to purchasing something.  What we typically think of [...]

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26 August 2010
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Do You See Kids as More Than Dollar Signs? Does Your Marketing Reflect That?

youth marketing

This month our blog focus has been on back-to-school, that time of year when parents with school age children breathe a sigh of relief that daily routines can get back to normal.  In celebration, they spend a bucket of money on school supplies and new clothes and send their children back to the books.  All [...]

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2 August 2010
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Top Ten Tried-and-True Back to School Giveaways

back to school giveaways

Stores are gearing up for the flood of back to school shopping, our state is promoting its tax free weekend and kids are starting to say scary things like, “I’m bored!”  Well, they’ve been saying that for the last 8 weeks, but the other signs definitely point to the fact that summer’s almost over.  If [...]

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25 June 2010
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Tired of Leaving Fido at Home?

dogs at work

Happy Take Your Dog To Work Day!  Don’t you love businesses that have a pet hanging around to greet you?  Well, for one day out of the year, you can be that business!  Created by Pet Sitters International, this annual holiday was first celebrated in 1999 and is intended to “celebrate the great companions dogs [...]

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15 June 2010
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Does the American Flag Belong in Your Advertising?

american flag promotional items

As I was looking through some articles related to a Flag Day link I posted on our Facebook page yesterday, I read through the U.S. Flag Code.  I’ve never done that before and it pains me to admit that.  Every U.S. citizen should be aware of the code regarding the flag, the Pledge of Allegiance [...]

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11 June 2010
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Need a Custom Holiday? No Problem!

Thumbnail image for Need a Custom Holiday? No Problem!

Going it on your own might be an appropriate tactic for survivalists, but if you’re looking to make your marking life a bit easier, hook your campaign to something that’s already at the forefront of people’s minds.  Why do your think “Back to School” promotions are everywhere each August?  If you’re looking for a way [...]

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