awareness campaigns

What do the national debt, Idaho weeds and honor killings have in common? Give up? They’ve each been the focus of an awareness campaign…along with thousands of other issues.  All advertising is an awareness campaign in one way or another, usually with the idea to prompt you to purchasing something.  What we typically think of as public awareness campaigns are also advertising, but with somewhat different goals.  Usually they’re designed to educate and inform, often with a goal to change your behavior or to raise funds for their organization (not too far off a purchase decision (which we’ll explore in another post).

In recent years, we’ve seen a surge in awareness about awareness and the advertising specialties industry has been a partner in that effort.  We’ve seen a new category of products appear that includes specific items, like silicone wristbands and awareness ribbons and non-specific items colored in awareness-specific colors.  Yep, the rise of pink.  We now have myriads of items colored pink, suitable for use for breast cancer awareness campaigns.

We’ll be taking a look this month at lessons we can learn from successful campaigns like Livestrong and Breast Cancer Awareness.  We’ll highlight products and resources useful for creating campaigns of your own.  And if you’re not a non-profit?  There are plenty of applications for brand-building that relate directly to building awareness.  So, sign up for our RSS feed or email updates so you don’t miss anything this month!  Welcome to September!

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Do You See Kids as More Than Dollar Signs? Does Your Marketing Reflect That?

youth marketing

This month our blog focus has been on back-to-school, that time of year when parents with school age children breathe a sigh of relief that daily routines can get back to normal.  In celebration, they spend a bucket of money on school supplies and new clothes and send their children back to the books.  All [...]

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What’s New In 5: Better Than Brown Bagging It!

Flexi-freeze lunch boxes for work in blue

Promotional lunch bags are often used as a back to school giveaway, but in this video I give you some ideas for using them to promote your company or organization.  This particular lunch bag has worked so well in our household that I’m a big fan.  Check out the video to see whats so special [...]

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Hungry For a Lunchtime Promotion?

insulated lunch bags

Insulated lunch bags are great for both back to school promotions and corporate promotions.  Kids need a way to carry their lunch to school and so do business people.  But, there are some other uses for these bags beyond the basics.  For example, if you’re planning any celebration, group outing or meeting where there’s a [...]

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What’s New In 5: Silicone Cuff Wristbands

colored wristbands

Lance Armstrong’s kickoff of the Livestrong campaign with the yellow silicone bracelets made a huge marketing splash and launched a promotional category that seems to be sticking around.  Around the wrist and ankles of both kids and adults that is.  Here’s the latest twist on the colored wristbands everyone loves to wear:  a new wider, [...]

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Client Project: Dark Blue Season 2 Premiere Cups

custom printed cups

Dark Blue is an LAPD drama on TNT that started its sophomore season last week.  Not everyone is thrilled with the new tone of the show, but we were certainly happy they contacted us about providing cups for the season premier parties.  Folks in four cities across the country were drinking out of the plastic [...]

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Staff Picks: Back to School Giveaways

back to school giveaways

Let’s get a bit more personal!  Earlier in the week, I shared with you our most popular back to school giveaway categories. Today, I’m going to share our staff picks for reinforcing your brand, both with parents and students.  Back to school season affects a huge portion of our population every August and it’s a [...]

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Top Ten Tried-and-True Back to School Giveaways

back to school giveaways

Stores are gearing up for the flood of back to school shopping, our state is promoting its tax free weekend and kids are starting to say scary things like, “I’m bored!”  Well, they’ve been saying that for the last 8 weeks, but the other signs definitely point to the fact that summer’s almost over.  If [...]

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