What do the national debt, Idaho weeds and honor killings have in common? Give up? They’ve each been the focus of an awareness campaign…along with thousands of other issues. All advertising is an awareness campaign in one way or another, usually with the idea to prompt you to purchasing something. What we typically think of as public awareness campaigns are also advertising, but with somewhat different goals. Usually they’re designed to educate and inform, often with a goal to change your behavior or to raise funds for their organization (not too far off a purchase decision (which we’ll explore in another post).
In recent years, we’ve seen a surge in awareness about awareness and the advertising specialties industry has been a partner in that effort. We’ve seen a new category of products appear that includes specific items, like silicone wristbands and awareness ribbons and non-specific items colored in awareness-specific colors. Yep, the rise of pink. We now have myriads of items colored pink, suitable for use for breast cancer awareness campaigns.
We’ll be taking a look this month at lessons we can learn from successful campaigns like Livestrong and Breast Cancer Awareness. We’ll highlight products and resources useful for creating campaigns of your own. And if you’re not a non-profit? There are plenty of applications for brand-building that relate directly to building awareness. So, sign up for our RSS feed or email updates so you don’t miss anything this month! Welcome to September!
{ 0 comments }
